Challenge:
Citibank had quite a simple brief. They needed a creative approach to customer acquisition in and around their London branches, for their unique credit card, current account and overdraft facility.
Creative Strategy:
We created a series of posters to be displayed in the windows and around the branch inside, that generated significant footfall. It was so successful we created twelve more three part poster campaigns promoting other services as well.
Client reaction:
“Our footfall has increased by over 40% with account enquiries accounting for 70%. Well done and thank you.”