Creative Challenge:
As part of a global pre-flotation plan AVG needed to penetrate Social Media in a unique and creative way and turn its interaction with customers (108 milllion of them Worldwide) from pop-ups on their local machines to a conversation, in order to increase share value. We set about working with agencies around the world producing multi-lingual (18 different languages from EMEA to APAC) content pieces.
Creative Strategy:
We started with 1,017 Facebook members. Over three years of producing all content across all social media touch points including flash mob events, films, infographics, micro-sites, advertising, advocacy programs both digital and offline we helped to co-ordinate and improve AVG’s share price from USD14 to USD16 when they floated on the NYSE. Working with PR agencies and Social Media companies we were able to deliver 1,675,416 members to the Facebook group, alone, not to mention the various other social media platforms and an entirely new way of handling customer queries through twitter. Winner Computer Weekly Most Useful Social Media Awards two years running.
Today AVG have an enviable global social media audience of 
3,046,653 people 
2,956,996 followers. Not bad considering where we started 8 years ago.
Client reaction:
“Not only have we won global awards, we beat Coca-Cola as well!”
