Creative Challenge:
Create an engaging and creative learning development story for company managers to use as a guide to managing colleagues and enabling them to become more, under the new internal customer services brand of SkyBranch. Deliver an engaging, easy to navigate reference document with five sections without building a website or app that can be used securely on a tablet or smartphone.
Creative Strategy:
We created a colour based photographic route to key off the coloured sections, that explored the essence of each part of their colleagues career journey. Teamwork, focus, ambition, hard work and discovery were the thoughts that sat behind each section of the interactive PDF. The design internally allowed for an easy user experience with a clear and unclutterd interface. Securely protected, each interactive document was delivered through internal email, saving print costs and time.
Client reaction:
“We are blown away! Thank you!”