Creative Challenge:
National Express West Midlands were looking for a creative direct mail solution for there season tickets market during a downturn in bus travel use. They were looking for an overall proposition that could kick start other integrated media into a campaign.
Creative Strategy:
Express yourself the mailer. The success of our direct mail piece gave them the impetus to produce off-the-page advertising at all the standard railway papers and to create a TV ad, digital marketing, NVP’s and side of bus advertising. All in all a great start to the summer of 2017…
Client reaction:
“All approved – we go with ‘express yourself’. We appreciated the angle was based on the company name and you will notice that we have used the content for the ad / OTP / TV campaign etc because there is a coherent story there.”