Creative Challenge:
We were approached to produced all the Spirit of Rock Creative (from blank paper) for an investors information pack to include logo, creative brand positioning and a sizzler film for RFS entertainment to sell into US studios including Fox Network. Oh, and we had 14 days to do it in…
Creative Strategy:
Our approach was to produce a sizzle film and an investment brochure delivering the marketing and financial opportunities for potential investors. The film acted as a full format explanation of how the show would work, whilst generating a powerful emotional engagement (so long as Rock music was your thing).
Client reaction:
“You’ve nailed the concept. Particularly the line, ‘This ain’t no talent contest, it’s talent armageddon’.”